Role of facilitators in the medical tourism industry : a study of medical tourism facilitators in an emerging market
Year of publication: |
2022
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Authors: | Rydback, Michelle |
Published in: |
Services marketing quarterly. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-2977, ZDB-ID 2113057-7. - Vol. 43.2022, 2, p. 129-145
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Subject: | case study | facilitators | Flower of services | healthcare | Philippines | service | services marketing | Gesundheitstourismus | Health tourism | Gesundheitsversorgung | Health care | Philippinen | Dienstleistungsqualität | Service quality | Gesundheitswesen | Health care system | Dienstleistungsmarketing | Services marketing | Tourismuswirtschaft | Tourism industry |
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