Role of market orientation in improving business performance : empirical evidence from Indian seafood processing firms
by Smitha Nair
| Year of publication: |
2010
|
|---|---|
| Authors: | Nair, Smitha |
| Published in: |
Market orientation : transforming food and agribusiness around the customer. - Farnham, Surrey [u.a.] : Gower, ISBN 978-0-566-09208-4. - 2010, p. 153-168
|
| Subject: | Marketingmanagement | Marketing management | Unternehmenserfolg | Firm performance | Fischverarbeitung | Fish processing industry | Fischereiprodukt | Fishery product | Indien | India |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010474611