Role of marketing and technological innovation on store equity, satisfaction and word-of-mouth in retailing
Year of publication: |
2017
|
---|---|
Authors: | Fuentes-Blasco, María ; Moliner-Velázquez, Beatriz ; Servera-Francés, David ; Gil-Saura, Irene |
Published in: |
Journal of Product & Brand Management. - Emerald Publishing Limited, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 26.2017, 6, p. 650-666
|
Publisher: |
Emerald Publishing Limited |
Subject: | Marketing | Innovation | Word-of-mouth | Retailing | Satisfaction | Brand equity | Technologies |
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