Role of mobile banking servicescape on customer attitude and engagement : an empirical investigation in India
Year of publication: |
2017
|
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Authors: | Sahoo, Debjani ; Pillai, Sreejesh S. |
Published in: |
The international journal of bank marketing : IJBM. - Bingley : Emerald Publishing Limited, ISSN 0265-2323, ZDB-ID 395277-0. - Vol. 35.2017, 7, p. 1113-1130
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Subject: | Marketing | India | Engagement | Consumer attitudes | E-commerce | Mobile banking | Servicescape | Konsumentenverhalten | Consumer behaviour | Indien | Electronic Banking | Electronic banking | Dienstleistungsqualität | Service quality |
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