Role of mobile food-ordering applications in developing restaurants' brand satisfaction and loyalty in the pandemic period
Year of publication: |
2021
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Authors: | Dirsehan, Taşkın ; Cankat, Ece |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 62.2021, p. 1-8
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Subject: | Food marketing | Mobile food-ordering application (MFOAs) | Restaurant brand loyalty | Technology-acceptance model (TAM) | Konsumentenverhalten | Consumer behaviour | Gastronomie | Restaurant industry | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Mobilkommunikation | Mobile communications | Coronavirus |
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