Role of service characteristics in determining the degree of customer involvement : a typology
Subhajit Chakraborty and Hale Kaynak
| Year of publication: |
2014
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|---|---|
| Authors: | Chakraborty, Subhajit ; Kaynak, Hale |
| Published in: |
International journal of services and standards. - Olney : Inderscience, ISSN 1740-8849, ZDB-ID 2178797-9. - Vol. 9.2014, 1, p. 3-18
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| Subject: | service attributes | service dimension | ease of service generation | value of service | ease of assuring service quality | customer involvement | three-dimensional typology | service design | customer contact model | customer socialisation | service classification | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Dienstleistung | Services | Dienstleistungssektor | Service industry | Kundenzufriedenheit | Customer satisfaction | Kundenservice | Customer service | Kundenintegration | Customer integration | Dienstleistungshandel | Trade in services |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011283344