The roles of attitude, subjective norm, and perceived behavioral control in the formation of consumers' behavioral intentions to read menu labels in the restaurant industry
Year of publication: |
2013
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Authors: | Kim, Eojina ; Ham, Sunny ; Yang, Ilsun ; Choi, Jeong-gil |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 35.2013, p. 203-213
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Subject: | Nutritional labeling | Nutritional information | Theory of planned behavior | Consumers' behavior | Food-away-from-home | Konsumentenverhalten | Consumer behaviour | Gastronomie | Restaurant industry | Verbrauchereinstellung | Consumer attitudes | Warenkennzeichnung | Product labelling | Produktinformation | Product information |
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