Roles of sport and cause involvement in determining employees’ beliefs about cause-related sport sponsorship
Year of publication: |
2016
|
---|---|
Authors: | Inoue, Yuhei ; Havard, Cody T ; Irwin, Richard L |
Published in: |
International Journal of Sports Marketing and Sponsorship. - Emerald Group Publishing Limited, ISSN 2515-7841, ZDB-ID 2238604-X. - Vol. 17.2016, 1, p. 3-18
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Involvement | Sponsorship | Internal marketing | Cause-related marketing |
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