Roles of sport and cause involvement in determining employees' beliefs about cause-related sport sponsorship
Year of publication: |
2016
|
---|---|
Authors: | Inoue, Yuhei ; Havard, Cody T. ; Irwin, Richard L. |
Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 1464-6668, ZDB-ID 2013659-6. - Vol. 17.2016, 1, p. 3-18
|
Subject: | Involvement | Sponsorship | Internal marketing | Cause-related marketing | Sponsoring | Sportmarketing | Sports marketing | Cause-Related Marketing | Sport | Sports | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour |
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