Romantic brand love : a conceptual analysis
Year of publication: |
2013
|
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Authors: | Sarkar, Abhigyan |
Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 13.2013, 1, p. 23-37
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Subject: | Romantic brand love | Brand loyalty | Subjective personal introspection | Product symbolism | Brand symbolism | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Emotion | Indien | India | Markenimage | Brand image | Markenartikel | Brand | Beziehungsmarketing | Relationship marketing |
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