Routledge handbook of sports marketing
edited by Simon Chadwick, Nicolas Chanavat and Michel Desbordes
| Alternative title: | Handbook of sports marketing |
|---|---|
| Year of publication: |
2016
|
| Other Persons: | Chadwick, Simon (contributor) |
| Publisher: |
London : Routledge, |
| Subject: | Sportmarketing | Sports marketing | Profisport | Professional sports | Sportökonomik | Sports economics | Sportorganisation | Sport organization |
| Description of contents: |
pt. 1. Brands -- pt. 2. Sponsorship -- pt. 3. Ambush marketing -- pt. 4. Customers, spectators and fans -- pt. 5. Media -- pt. 6. Marketing, ethics and development.
|
Online Resource
| Extent: | 1 online resource (xv, 407 pages) |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-315-74202-1 ; 978-1-317-58490-2 ; 978-1-317-58491-9 ; 978-1-138-82351-8 ; 978-0-8153-9486-0 |
| Other identifiers: | 10.4324/9781315742021 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013181992