Revisiting fear appeals : a structural re-inquiry of the protection motivation model
Year of publication: |
2015
|
---|---|
Authors: | Orazi, Davide C. ; Pizzetti, Marta |
Other Persons: | Johnston, Allen C. (reviewed) ; Warkentin, Merrill (reviewed) |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 32.2015, 2, p. 223-225
|
Subject: | Fear appeals | Online banking | Protection motivation | Response efficacy | Electronic Banking | Electronic banking | Motivation |
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