Running with your hair on fire : lessons learned from transitioning a national university sales competition from face-to-face to virtual in 16 days
Year of publication: |
2020
|
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Authors: | Inks, Scott ; Barber, Kenyatta ; Loe, Terry W. ; Forbes, Lukas P. |
Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. : Sage, ISSN 1552-6550, ZDB-ID 2020298-2. - Vol. 42.2020, 3, p. 257-271
|
Subject: | case study | role-plays | sales competition | sales education | virtual selling | Verkauf | Selling | Verkaufspersonal | Salespeople |
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