Rural tourism : marketing strategies for the bed and breakfast industry in Taiwan
Year of publication: |
2013
|
---|---|
Authors: | Chen, Li-chan ; Lin, Shang-ping ; Kuo, Chun-min |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 32.2013, p. 278-286
|
Subject: | Agrotourismus | Rural tourism | Hotellerie | Hotel industry | Marktsegmentierung | Market segmentation | Konsumentenverhalten | Consumer behaviour | Taiwan |
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