Saipa Group, Iran – using strategic brand extensions to build relationships
Year of publication: |
2010
|
---|---|
Authors: | Wilson, Jonathan A.J. ; Hollensen, Svend |
Published in: |
Journal of Islamic Marketing. - Emerald Group Publishing Limited, ISSN 1759-0841, ZDB-ID 2553045-8. - Vol. 1.2010, 2, p. 177-188
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Brand extensions | National cultures | Employee relations | Advertising | Automotive industry | Iran |
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