Sales driven innovation : generating innovative ideas from customer contact situations
Debra Hanning; David M. Woisetschläger; Michaela Melsa. Technische Universität Dortmund, Juniorprofessur für Dienstleistungsmanagement; Acurelis Consulting
| Year of publication: |
2010
|
|---|---|
| Authors: | Hanning, Debra ; Woisetschläger, David ; Melsa, Michaela |
| Institutions: | Technische Universität Dortmund / Juniorprofessur für Dienstleistungsmanagement (contributor) |
| Publisher: |
Dortmund : TU Münster : Acurelis Consulting |
| Subject: | Innovationsmanagement | Innovation management | Kundenintegration | Customer integration | Verkaufspersonal | Salespeople | Kundenservice | Customer service |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 30 S. Ill., graph. Darst 30 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008810932