Sales Effects of Attention to Feature Advertisements: A Bayesian Mediation Analysis
| Year of publication: |
2009
|
|---|---|
| Authors: | Zhang, Jie ; Wedel, Michel ; Pieters, Rik |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 46.2009, 5, p. 669-681
|