Sales force behaviour and best practice pricing drive a product's return on investment
Timothy Baker, David Collier, Vaidy Jayaraman
| Year of publication: |
2017
|
|---|---|
| Authors: | Baker, Timothy ; Collier, David A. ; Jayaraman, Vaidy |
| Published in: |
International journal of services and operations management. - Olney : Inderscience, ISSN 1744-2370, ZDB-ID 2186492-5. - Vol. 28.2017, 3, p. 335-358
|
| Subject: | pricing | benchmarking | quality management | structural equation modelling | performance measurement and management | logit and multiple regression methods | survey research | Benchmarking | Performance-Messung | Performance measurement | Qualitätsmanagement | Quality management | Strukturgleichungsmodell | Structural equation model | Preismanagement | Pricing strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011862544