Sales forecasting management
John T. Mentzer & Carol C. Bienstock
| Year of publication: |
1998
|
|---|---|
| Authors: | Mentzer, John T. ; Bienstock, Carol C. |
| Publisher: |
Thousand Oaks [u.a.] : SAGE Publ. |
| Subject: | Absatzprognose | Marktforschung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIV, 274 S. : graph. Darst. 1 Diskette (9 cm) |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-7619-0822-6 ; 0-7619-0823-4 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004350777