Salespeople's influence on consumers' and business buyers' goals and wellbeing
Harish Sujan
| Year of publication: |
2011
|
|---|---|
| Authors: | Sujan, Harish |
| Published in: |
The Oxford handbook of strategic sales and sales management. - Oxford [u.a.] : Oxford Univ. Press, ISBN 0-19-956945-2. - 2011, p. 403-425
|
| Subject: | Verkaufspersonal | Salespeople | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Zufriedenheit | Satisfaction | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008991464