Sales margin and margin capitalization rates : linking marketing activities to shareholder value
Year of publication: |
2011
|
---|---|
Authors: | Lim, Steve C. ; Lusch, Robert F. |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 39.2011, 5, p. 647-663
|
Subject: | Marketingmanagement | Marketing management | Kundenwert | Customer value | Shareholder Value | Shareholder value |
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