Sales promotion : how to create, implement & integrate campaigns that really work
Roddy Mullin
| Year of publication: |
2010 ; 5th ed
|
|---|---|
| Authors: | Mullin, Roddy |
| Publisher: |
London : Kogan Page |
| Subject: | Verkaufsförderung | Sales promotion |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVIII, 262 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Includes index Starting with the customer -- The business and marketing purpose behind sales promotion -- What sales promotions can do -- How to use promotions -- How to be creative -- How to use suppliers -- How to implement a promotion -- Self-regulation and the law -- Marketing accountability and research -- Off-the-shelf offers -- Joint promotions -- Price promotions -- Premium promotions -- Prize promotions -- International sales promotion. 1006 |
| ISBN: | 978-0-7494-5704-4 ; 978-0-7494-6005-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003887803