Sales promotions and channel coordination
| Year of publication: |
2010
|
|---|---|
| Authors: | Wierenga, Berend ; Soethoudt, Han |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 38.2010, 3, p. 383-398
|