Sales and marketing automation in the post-Covid-19 scenario : value drivers in B2B relationships
Year of publication: |
2021
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Authors: | Corsaro, Daniela ; Maggioni, Isabella ; Olivieri, Mirko |
Published in: |
Italian journal of marketing : ITJM. - Cham : Springer Nature Switzerland AG, ISSN 2662-3331, ZDB-ID 3011000-2. - Vol. 2021.2021, 4, p. 371-392
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Subject: | B2B relationships | Covid-19 | Sales and marketing automation | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Coronavirus | Verkauf | Selling | Automatisierung | Automation |
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