Salespeople and teams as stakeholder and knowledge managers : a service-ecosystem, co-creation, crossing-points perspective on key outcomes
Year of publication: |
2024
|
---|---|
Authors: | Plouffe, Christopher R. ; DeCarlo, Thomas E. ; Fergurson, J. Ricky ; Kumar, Binay ; Moreno, Gabriel ; Schmitt, Laurianne ; Sleep, Stefan ; Volpers, Stephan ; Wang, Hao |
Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 58.2024, 3, p. 704-732
|
Subject: | Buyer | Co-creation | Crossing point | Customer | IDSR | Internal | Performance | Sales ecosystem | Seller | Teams | Arbeitsgruppe | Team | Verkaufspersonal | Salespeople | Wissensmanagement | Knowledge management | Stakeholder | Kundenintegration | Customer integration | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing |
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