Complementary effects of CRM and social media on customer co-creation and sales performance in B2B firms : the role of salesperson self-determination needs
Omar S. Itani, Ashish Kalra, Jen Riley
| Year of publication: |
2022
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| Authors: | Itani, Omar S. ; Kalra, Ashish ; Riley, Jen |
| Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 59.2022, 3, p. 1-19
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| Subject: | CRM | Sales performance | Salesperson knowledge | Self-determination needs | Social media | Value co-creation | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Verkaufspersonal | Salespeople | Kundenintegration | Customer integration | B-to-B-Marketing | Business-to-business marketing | Betriebliche Wertschöpfung | Value creation | Lieferantenmanagement | Supplier relationship management | Performance-Messung | Performance measurement |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.im.2022.103621 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013197320