Same service, different ad claims : the moderating role of need for cognition
Lars Erling Olsen; Bendik Meling Samuelsen; Tarje Gaustad
| Year of publication: |
2014
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|---|---|
| Authors: | Olsen, Lars Erling ; Samuelsen, Bendik Meling ; Gaustad, Tarje |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 31.2014, 12, p. 1064-1073
|
| Subject: | Dienstleistungsmarketing | Services marketing | Prospect Theory | Prospect theory | Kognition | Cognition | Werbewirkung | Advertising effects |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010465128