Handbook of customer satisfaction and loyalty measurement
Alternative title: | The handbook of customer satisfaction and loyalty measurement |
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Year of publication: |
2006 ; 3. ed.
|
Authors: | Hill, Nigel ; Alexander, Jim |
Publisher: |
Aldershot [u.a.] : Gower |
Subject: | Verbraucherzufriedenheit | Kundentreue | Marketingforschung | Consumer satisfaction | Evaluation | Customer relations | Marketing research |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
Extent: | XIV, 273 S. : Ill., graph. Darst. 25cm |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Bibliographie |
Language: | English |
Notes: | Includes bibliographical references and index. - Previous ed.: 2000 |
ISBN: | 0-566-08744-8 ; 978-0-566-08744-8 |
Classification: | Marketing |
Source: |
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