Saving behavior messaging : gain/loss framing, self/family orientations, and individual differences in collectivism
Year of publication: |
April-June 2018
|
---|---|
Authors: | Yoon, Hye Jin ; La Ferle, Carrie |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 47.2018, 2, p. 146-160
|
Subject: | Sparen | Savings | Kollektivismus | Collectivism | Konsumentenverhalten | Consumer behaviour |
-
Warner, Laura A., (2024)
-
Goodrich, Kendall, (2014)
-
"We" or "me" consumer goods : a cross-national look at self-construal and gender in product choice
Ackerman, David, (2012)
- More ...
-
Norm effects on gender in social marketing advertising campaigns promoting savings behavior
Yoon, Hye Jin, (2017)
-
Yoon, Hye Jin, (2016)
-
Muralidharan, Sidharth, (2018)
- More ...