Online purchase determinants of loyalty : the mediating effect of satisfaction in tourism
Year of publication: |
May 2016
|
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Authors: | Pereira, Hélia Gonçalves ; Salgueiro, Maria de Fátima ; Rita, Paulo |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 30.2016, p. 279-291
|
Subject: | E-commerce | Online Loyalty | Online customer satisfaction | Website image | Online routine | Website knowledge | Innovativeness | Structural Equation Modeling | Website | Kundenzufriedenheit | Customer satisfaction | Online-Handel | Online retailing | Data Mining | Data mining | Electronic Commerce | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Strukturgleichungsmodell | Structural equation model |
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