Scale and Scope Economies in the Global Advertising and Marketing Services Business
Year of publication: |
2003
|
---|---|
Authors: | Silk, Alvin J. ; Berndt, Ernst R. |
Publisher: |
[S.l.] : SSRN |
Subject: | Skalenertrag | Returns to scale | Verbundvorteil | Economies of scope | Werbewirtschaft | Advertising industry | Welt | World |
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