Scale and Scope Effects on Advertising Agency Costs
Year of publication: |
1993
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Authors: | Silk, Alvin J. ; Berndt, Ernst R. |
Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 12.1993, 1, p. 53-72
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