Scale development and validation for measuring online engagement
Mandakini Paruthi and Harsandaldeep Kaur
| Year of publication: |
April-June 2017
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|---|---|
| Authors: | Paruthi, Mandakini ; Kaur, Harsandaldeep |
| Published in: |
Journal of internet commerce. - Binghamton, NY: Haworth Press, ISSN 1533-2861, ZDB-ID 2136900-8. - Vol. 16.2017, 2, p. 127-147
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| Subject: | Multidimensional | online engagement | social media | Social Web | Social web | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Messung | Measurement | Beziehungsmarketing | Relationship marketing | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332861.2017.1299497 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011804449