Scales in services marketing research: a critique and way forward
Year of publication: |
2009
|
---|---|
Authors: | Gilmore, Audrey ; McMullan, Rosalind |
Published in: |
European Journal of Marketing. - Emerald Group Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 43.2009, 5/6, p. 640-651
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Quantitative methods | Qualitative methods | Market research | Services marketing |
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