Scenting movie theatre commercials: The impact of scent and pictures on brand evaluations and ad recall
Year of publication: |
2012
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Authors: | Lwin, May O. ; Morrin, Maureen |
Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 21943771. - Vol. 11.2012, 3, p. 264-273
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