Sceptical employees as CSR ambassadors in times of financial unvertainty
Year of publication: |
2014
|
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Authors: | Theofilou, Anastasios ; Watson, Tom |
Published in: |
Communicating corporate social responsibility : perspectives and practice. - Bingley [u.a.] : Emerald, ISBN 978-1-78350-795-5. - 2014, p. 355-382
|
Subject: | Corporate Social Responsibility | Corporate social responsibility | Öffentlichkeitsarbeit | Public relations | Interne Kommunikation | Internal communication | Arbeitsverhalten | Work behaviour | Virales Marketing | Viral marketing | Griechenland | Greece |
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