Schlankes Marketing für den Mittelstand : effizient, nachhaltig und zielgruppengerecht
Wolfgang Vogt
| Year of publication: |
[2018]
|
|---|---|
| Authors: | Vogt, Wolfgang |
| Institutions: | Springer Fachmedien Wiesbaden (publisher) |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | KMU-Marketing | SME marketing | Klein- und Mittelbetrieb | Lean Management | Marketing | Marketingstrategie |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | IX, 250 Seiten Illustrationen, Diagramme 24 cm x 16.8 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturangaben 201804 |
| ISBN: | 3-658-16731-9 ; 978-3-658-16731-8 ; 978-3-658-16732-5 |
| Other identifiers: | 10.1007/978-3-658-16732-5 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011802704