Scholary research in marketing : exploring the "4 eras" of thought development
William L. Wilkie and Elizabeth S. Moore
| Year of publication: |
2008
|
|---|---|
| Authors: | Wilkie, William L. ; Moore, Elizabeth S. |
| Published in: |
History of marketing thought ; Volume 1. - Los Angeles : SAGE Publications. - 2008, p. 209-272
|
| Subject: | Marketingtheorie | Marketing theory | Ökonomische Ideengeschichte | History of economic thought | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003643795