Science and thruth in marketing research
Year of publication: |
1957
|
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Authors: | Politz, Alfred |
Published in: |
Harvard business review : HBR. - Boston, Mass. : Harvard Business School Publ. Corp., ISSN 0017-8012, ZDB-ID 2382-6. - Vol. 35.1957, 1, p. 117-126
|
Subject: | Marktforschung | Vereinigte Staaten |
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