Scientific Contributions to the Field from the Journal of Business-to-Business Marketing
Year of publication: |
1997
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Authors: | Lichtenthal, J.David ; Wilson, David T. ; Long, Mary M. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 38.1997, 3, p. 211-234
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