Screening New Products for Potential Winners
| Year of publication: |
1993
|
|---|---|
| Authors: | Cooper, Robert G. ; Kleinschmidt, Elko J. |
| Published in: |
Long range planning : LRP ; international journal of strategic management. - Oxford : Elsevier, ISSN 0024-6301, ZDB-ID 1609841. - Vol. 26.1993, 6, p. 74-81
|