Search advertising
by Alexandre de Cornière
| Year of publication: |
August 2016
|
|---|---|
| Authors: | Cornière, Alexandre de |
| Published in: |
American economic journal : a journal of the American Economic Association. - Nashville, Tenn. : AEA, ISSN 1945-7669, ZDB-ID 2442378-6. - Vol. 8.2016, 3, p. 156-188
|
| Subject: | Online-Marketing | Internet marketing | Werbung | Advertising | Suchmaschine | Search engine | Werbewirkung | Advertising effects | Suchtheorie | Search theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1257/mic.20130138 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011572319