Extent: | XXVII, 380 S. Ill., graph. Darst. 25 cm |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Real-time publishing and marketing -- Understanding search and social -- Ramping up for a real-time content marketing strategy -- Market research and content types -- Content strategy: auditing, easement, and planning -- Creating effective and engaging content -- Social network platforms -- Blogs, Google news, and press releases -- Developing and engaging in real-time communities -- Technical considerations and implementation -- Video and images -- More considerations for real-time content marketing, search, and social -- Social media management -- Metrics and measurement. |
ISBN: | 978-1-118-26438-6 ; 978-1-118-28721-7 ; 978-1-118-28341-7 ; 978-1-118-28467-4 |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009754107