Searching in choice mode : consumer decision processes in product search with recommendations
Year of publication: |
2012
|
---|---|
Authors: | Dellaert, Benedict G. C. ; Häubl, Gerald |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 49.2012, 2, p. 277-288
|
Subject: | Produktinformation | Product information | Konsumentenverhalten | Consumer behaviour | Entscheidung unter Unsicherheit | Decision under uncertainty | Suchtheorie | Search theory |
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