Searching the web for global brands: how American brands standardise their web sites in Europe
Year of publication: |
2005
|
---|---|
Authors: | Okazaki, Shintaro |
Published in: |
European Journal of Marketing. - Emerald Group Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 39.2005, 1/2, p. 87-109
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Brands | Marketing communications | Multinational companies | Worldwide web | Standardization |
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