Securing delight and loyalty in a market with low switching costs
Year of publication: |
2023
|
---|---|
Authors: | Mntande, Kebone Agnes ; Stiehler‐Mulder, Beate ; Roberts-Lombard, Mornay |
Published in: |
European business review. - Bradford : Emerald, ISSN 1758-7107, ZDB-ID 2025931-1. - Vol. 35.2023, 1, p. 1-22
|
Subject: | Customer delight | Customer loyalty | Customer satisfaction | Low switching costs | Mobile prepaid market | Service providers | Konsumentenverhalten | Consumer behaviour | Wechselverhalten | Switching behaviour | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Dienstleistungsqualität | Service quality |
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