Seeing is buying : should offline retailers use shelf-based scarcity to sell products?
Madhumitha Ezhil Kumar and Shivendra Kumar Pandey, Dheeraj P. Sharma and Himanshu Rathore
| Year of publication: |
2023
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|---|---|
| Authors: | Kumar, Madhumitha Ezhil ; Pandey, Shivendra Kumar ; Sharma, Dheeraj P. ; Rathore, Himanshu |
| Published in: |
Journal of consumer marketing. - Bradford : Emerald, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 40.2023, 3, p. 359-379
|
| Subject: | Hedonic | Involvement | Perceived popularity | Perceived quality | Perceived risk | Shelf-based scarcity | Utilitarian | Konsumentenverhalten | Consumer behaviour | Produktqualität | Product quality | Einzelhandel | Retail trade | Risiko | Risk |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JCM-02-2021-4456 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014275993