Pay-what-you-want versus pick-your price : the interplay between participative pricing strategies and consumer's need for cognition
Year of publication: |
2022
|
---|---|
Authors: | Rathore, Himanshu ; Jakhar, Suresh Kumar ; Kumar, Satish ; Kumar, Madhumitha Ezhil |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 141.2022, p. 73-84
|
Subject: | ELM | Need for cognition | Pay-what-you-want | Pick-your-price | Pricing effort | Purchase intention | Preismanagement | Pricing strategy | Kognition | Cognition | Konsumentenverhalten | Consumer behaviour |
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