Seeing stars : how the binary bias distorts the interpretation of customer ratings
Matthew Fisher, George E. Newman, Ravi Dhar
| Year of publication: |
October 2018
|
|---|---|
| Authors: | Fisher, Matthew ; Newman, George E. ; Dhar, Ravi |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 45.2018, 3, p. 471-489
|
| Subject: | online user ratings | information integration | binary thinking |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1093/jcr/ucy017 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011929676