Seeking attention : an investigation of salesperson influence strategies used while selling to small retailers
Year of publication: |
June 2016
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Authors: | Nanarpuzha, Rajesh ; Noronha, Ernesto |
Published in: |
The journal of personal selling & sales management : JPSSM. - Philadelphia, PA : Taylor & Francis Group, LLC, ISSN 0885-3134, ZDB-ID 901152-3. - Vol. 36.2016, 2, p. 144-159
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Subject: | salesperson | influence strategy | emerging market | small retail | Einzelhandel | Retail trade | Verkaufspersonal | Salespeople | KMU | SME | Schwellenländer | Emerging economies |
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